{business intelligently}

ESP: Read Your Customers' Minds

What Is It?
Anova's Instant ESP packages use your sales history, website usage data, and other metrics to determine what your customers are going to buy next. ESP can be installed to your website, integrated into your call center's software systems, and attached to point of sale devices.

How's It Work?
It's no secret that consumers exhibit buying patterns. The difficulty is in leveraging those buying patterns to your advantage. Anova's Instant ESP packages makes it simple. We take data - sales history, customer demographics, website usage, and other key information (we've even taken weather patterns into account for some clients) - and perform an ongoing cycle of mathematical analysis on the data. We then use this data to power incredibly precise ESP-driven product recommendations on your website, in your call center, or at the point of sale. The beauty of Anova ESP is that the accuracy only gets better over time. The system tracks itself and is able to determine the precision of its recommendations, automatically learning and fine-tuning along the way.

Instant ESP packages also include a powerful information dashboard that allows you to see real-time information.

Want to know more?
Getting Anova ESP up and running is pretty simple, but it does require two things.

  1. Seed data (i.e., sales, product, and customer information)
  2. Plug-in customization. Whether you're interested in giving your site, call center, or point-of-sale Instant ESP, your business is unique and we'll need to tweak things to fully harness the power of prediction.

Click here to start reading your customers' minds.