The Anova Solutions founders worked with many companies that had mountains of data containing useful gems of actionable information but no clearly defined way to mine the data for those gems. With training and practice in the fields of engineering, mathematics, and psychology, the übernerds had a vision of creating products that would allow small and medium sized business to begin digging up those precious bits of actionable information. The Instant ESP and Survey Sensibility products are but the first manifestations of this vision.

Anova Solutions also saw that many small and medium sized advertising companies needed übernerds...but not all the time. For this reason, Anova Solutions instituted the Creative Brilliance program. The Program is designed to allow advertising companies access to the engineering and development prowess of the Anova Solutions übernerds.